The Snap that changed the game.
Rockmount began in 1946 in Denver, Colorado. It was immediately successful do the creation of a snapping western shirt. No longer would a cowboy have to waste important seconds buttoning his shirt pockets or his shirt. You could snap up a shirt, cowboy up and get on with your business in no time flat. Also the breakaway nature of the buttons and the slim fit design helped riders who had a tendency to get snagged while riding. The cut was close to the body, eliminating extra fabric that could get hooked, and then with the addition of snaps, would break away even if it did. The inventer, Jack A. Weil, appealed to cowboy's need to be different, set apart from the crowd and an individual. So he furthered the brand by making Rockmount snaps in the signature "Sawtooth" and "diamond" shapes. To this day, RRW makes all it's products in the United States of America and is still very much a family business run by the great grandson of Jack, Steve. Steve has reintroduced 100% cotton western shirts, and kept the slim fit of the classic Rockmount western shirt. Things across the country may change, but Rockmount Ranch Wear will stay true to it's roots in american western culture.
RRW has a rich history of celebrity endorsements including, Clark Gable, Tom hanks, Hall & Oates, Tony Curtis, Bob Dylan, Heath Ledger, Bruce Springsteen, and Eddie Murphy.
Clark Gable in RRW
Eric Clapton in Rockmount Signature Western Shirt and Visvim Polke's.