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Opening Ceremony Tokyo Store Opening Video Featuring Gus Van Sant

M Blash for Opening Ceremony
I am very much on the fence about the brand/retailer Opening Ceremony. On one hand they put out some rich collaborations, and some fine quality made garments. On the other they sometimes push boring, absurd and sometimes downright atrocious lines and pieces in store. I guess overall they do more good than harm, and the film made for OC Tokyo is definitely good if not a little (ok ALOT) weird which is representative of the company as a whole. The film stars Gus Van Sant, whose screenplay for my own private idaho, was immensely inspiring. (even if the actual film was terrible). The short film is hard to describe as anything but hilarious and strange, and worth the viewing. A link after the jump if you're still reading this!

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